PTE AcademicReading
Reading & Writing: Fill in the Blanks
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A Gentle Push
behavioural economicsIn their 2008 book Nudge, Richard Thaler and Cass Sunstein argued that small changes in the way choices are presented can influence what people decide. One of the best-known examples workplace pensions. When employees must actively sign up, many never get round to it; when they are enrolled automatically but remain free to leave, far more of them end up . Critics worry that governments could use such techniques to steer citizens without their . Supporters reply that there is no neutral way to present a choice, so it is better to design it than to leave the outcome to chance.